East2West as South-European Partner of Sino-European Entrepreneurs Summit

East2West as South-European Partner of Sino-European Entrepreneurs Summit

From December 4-6th 2014, Paris will hold the Sino-European Entrepreneurs Summit (SEES), the most important business, investment and cooperation summit between China and Europe of the year. Fortunately, East2West has been chosen as the South-European partner. East2West is promoting the event by inviting European speakers and organizing three travel routes customized for the Chinese businessmen who are visiting the South of Europe after the summit.

The SEES will be held at Hotel Salomon de Rothschild in Paris for the 50th anniversary of the diplomatic relations between France and China. This big event will draw international attention, from both entrepreneurs and senior diplomats. Also, François Hollande, president of the French Republic, will chair its closing ceremony at the Élysée Palace.

The summit is organized by BOAO Consulting (organizer of the BOAO Forum in Asia) and Beijing Capital Group (China’s largest state investment fund) and will host more than 200 Chinese senior businessmen, as well as about 300 European entrepreneurs. On one hand, some of the remarkable Chinese assistants such as presidents of SOHO, FOSUN, the Bank of China, Alibaba and Huawei will be present at the event. On the other hand, companies such as Hermès, France Télécom, BNP Paribas, Accor and Europcar will represent Europe. There are still more attendants to be confirmed, such as Real Madrid FC and the Inditex group.

The event will be full of conferences and round table discussions, which will revolve around six main themes: business challenges in emerging economies; international development; cooperation and Sino-European innovation in technologies; cultural heritage and brand management; Sino-European cooperation and innovation in e-commerce; and finally, urbanization and sustainable development.

East2West has been chosen as the SEES partner because its business mission merges seamlessly with the main objective of the summit, which is to successfully promote cooperation between Asia and Europe. Some of East2West’s tasks in this project are: to seek and invite more European speakers, especially Spanish, promote the event among businessmen, universities and business associations, and lastly to organize three luxury travel routes through southern Europe for the Chinese entrepreneurs that want to get to know Spain and Portugal after the summit. East2West has already customized these routes and has been making visits to the Spanish companies to provide a perfect service to its customers. In addition, East2West is responsible for the full journey from China to Europe including the accommodation for these top-level businessmen.

If you are interested on the SEES, please check out the official website of the event: http://www.seeschina.org

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