East2West has written an article for Everbright, the Chinese millionaires’ bank

East2West has written an article for Everbright, the Chinese millionaires’ bank

In May of this year, the editors of Everbright’s magazine, “Pure Joy” (approximate translation), invited East2West’s team to participate in an interview on Spain’s luxury resources. The article is titled “Traveling to West on a white horse: interviewing Spain” (approximate translation) and can be found in Chinese in the printed version of the journal.

Everbright is a special bank: one of its main requirements is that customers have to own more than 10 million yuan in investable assets, the highest threshold among the industry’s private banks. Of course, most of its customers are top-level businessmen, both from state-owned companies and private companies (around 58%), and many showbiz celebrities.

Everbright was founded in 1992 with the support of the Bank of China and the Chinese State Council. Currently, it has 17,000 employees and covers 45 cities in 23 provinces, being based in Beijing. East2West’s article presents some of the main resources that characterize Spain: great opportunities in the real estate sector after the crisis; the boom in renewable energy technologies; high-quality private health tourism; and the customised experiences East2West offers: golf trips around Europe, meeting football stars, driving luxury cars, visiting the head-quarters of Spanish successful companies, learning languages or taking protocol lessons while traveling, and many more.

Would you like to know more about the Everbright Bank? Then, please check the following link: http://www.cebbank.com/Channel/90969

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